In 1970 the Rossi family became the owner of part of the lands in the countryside of Sammichele di Bari, Casamassima, Gioia del Colle and Acquaviva delle Fonti that were owned by Count Michele Vaaz and by succession of the Princes Enrico and Francesco Saverio Caracciolo di Vietri. In 1978 he founded the Azienda Agricola F.lli Rossi with the intention of cultivating cherry orchards, olive groves and vineyards on the land he owned. In 2004 the company, led with great passion and dedication by Vito Rossi, firmly believing in the potentiality of the territory and its autochthonous vines, decided to convert 25 hectares with a new espalier planting dedicated to a great historical vine of the south: Primitivo.