La Pria Società Agricola
(Winery in Berici Hills)

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About Winery and Wines

Founded in 2001, La Pria Winery is a young yet dynamic company with deep roots in winemaking tradition. Located in Alonte, in the southern part of the Berici Hills in Vicenza, the winery covers 15 hectares (37 acres) of vineyards. The land, historically recognized for its connection to Prosecco production, provides the perfect setting for the cultivation of Glera Balbi, an ancient, primitive strain of Prosecco. This rare variety was chosen as the cornerstone of the winery's production, having found an ideal home in the local soil and microclimate, allowing the grapes to reach their full potential for making high-quality sparkling wine.

La Pria Winery is deeply committed to reviving the history of Prosecco in the Berici Hills, where historical documents confirm the grape’s cultivation in the region centuries ago. This dedication to tradition is coupled with modern viticulture techniques, including advanced grafting methods and updated planting patterns, resulting in a harmonious blend of old-world knowledge and innovative practices. The combination of these techniques and the winery’s meticulous enological standards has led to the creation of a truly extraordinary Prosecco, which stands out for its authenticity and high quality.

Driven by the desire to innovate within Prosecco production, La Pria was born out of a determination to break away from the repetitive flavor profiles often associated with the variety. The aim was to craft a Prosecco with an unprecedented harmony, one that fully reflects the unique characteristics of the terroir—land located south of Vicenza, rich in minerals, on the Berici Hills. This terroir imparts a bold character to the wine, setting it apart from others clearly and unmistakably. The trademark of La Pria Prosecco is its slightly bitter aftertaste, coupled with a pleasant sapidity that reaches the palate with a sudden, intuitive brightness.

By focusing on the uniqueness of the land and combining modern techniques with age-old knowledge, La Pria Winery continues to push the boundaries of Prosecco production, creating wines that stand out in both flavor and personality.

In addition to producing a distinguished range of Prosecco, La Pria Winery crafts a selection of still red and white wines that reflect the distinctive terroir of the Berici Hills. The winery’s philosophy revolves around respecting tradition while embracing modernity, allowing for the creation of wines that are deeply rooted in history yet forward-thinking in terms of quality and style.

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