La Pria Società Agricola
(Winery in Prosecco)

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About Winery and Wines

La Pria Winery is a young company making Prosecco wine and still wines (both white and red). Founded in 2001, it has its roots in the expertise of generations of winegrowers. The entire production area consists of about 15 hectares (37 acres) of vineyards located in the territory of Alonte, in the southern part of the Berici Hills, in the province of Vicenza. Glera Balbi, the ancient primitive strain of Prosecco, was chosen for the main line of production. Here, it found an ideal soil and environment to grow and produce bunches of grapes, suitable for making sparkling wine. The recovery of historical documents proving the existence of Prosecco in the Berici Hills convinced us that it would have been fair to resume that history and tradition, by performing a graft with new viticulture techniques, and renewed planting patterns. We wanted to bring this wine variety back to its origins, as we fully believed in its potential. Thanks to a graft performed with new viticulture techniques, and renewed planting patterns and high-quality enological practices, a truly out of the ordinary Prosecco was born.

We had grown weary of always tasting the same Prosecco notes, all similar to each other. Thus, we decided to create La Pria, with the aim of “inventing” an unprecedented harmony for a wine that is so important for our tradition. To do so, we began with the characteristics of our terroir, a plot of land located south of Vicenza, on the Berici Hills. Thanks to its remarkable mineral composition, it is able to convey that strong character that sets our Prosecco apart from others, in a clear and unmistakable way. Our trademark? It is the slightly bitter aftertaste, coupled with a pleasant sapidity that reaches the palate like a sudden intuition.

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