Parada is a village where time passes slowly, and this gave JOA the space he needed to make a dream come true: rebuild its cellar to house the production of Alto do JOA wine. The people of Parada are part of the dream, who give soul to this story. The history of this winery and the people of Parada will be told as the harvests of our wine: with rigor, dedication and a touch of daring.