About Winery and Wines

Soloperto Vini is a family-run winery with deep roots in the heart of Apulia, dating back to the early 20th century. The winery's journey began when the Soloperto grandparents recognized the potential of the land and established one of the region's first wine commerce companies. In the late 1960s, Giovanni Soloperto took a groundbreaking step by bottling pure Primitivo in his small cellar, even before the DOC law was established, marking the beginning of a tradition that would shape the future of the winery.

Today, the cellar produces around 2 million bottles per year, with Primitivo di Manduria as its flagship wine, complemented by other traditional Apulian varieties such as Negroamaro and white grapes from the Murgia hills, contributing to the DOC wines of Martina Franca and Locorotondo.

Soloperto Vini’s philosophy is centered on promoting Apulian indigenous grape varieties, crafting both approachable, ready-to-drink wines and more complex, age-worthy selections. Each bottle embodies the rich history and terroir of Apulia, delivering a unique taste of the region to the world.

Giovanni Soloperto's legacy continues through his children, Sabrina and Ernesto, who now run the winery. Their mission remains the same as their father's: to champion the Primitivo grape and to restore dignity and pride to the land and its people. Giovanni's pioneering spirit and vision, from offering better prices to local grape growers to putting Primitivo di Manduria on the map, are the foundation of the winery's ongoing success.

Soloperto Vini has grown significantly over time, now producing approximately two million bottles annually. The winery's primary focus remains on Primitivo di Manduria, complemented by other traditional Apulian wines such as Negroamaro and white varietals from the Murgia hills, contributing to the DOC wines of Martina Franca and Locorotondo. Soloperto’s mission is to promote the region's indigenous grape varieties, offering a range of wines from simple, ready-to-drink options to complex, age-worthy selections.

The family has carefully acquired vineyards in the best plots of the Manduria terroir. The crown jewels of their collection are the elite Primitivo wines, some from vines over a century old. For example, in the Bagnolo quarter, the ancient vineyard boasts vines that reach up to 2.5 meters at full maturity. Despite their age, these vines still produce fruit, contributing to the production of Centofuochi, one of the winery’s elite wines. Additional vineyards are located in the Spina and Schiavoni quarters, where forty-year-old vines contribute to the rich tradition of the Soloperto family.

Through careful cultivation and dedication to the land, Soloperto continues to produce high-quality wines that embody the unique terroir and history of Apulia.