Celler Masroig has preserved its essence and character for nearly a century, continuously evolving through the introduction of new knowledge and innovations. Founded in 1917, it has become one of the most celebrated wineries within the Montsant Designation of Origin in Priorat County. The estate is dedicated to producing exceptional wines while honoring long-standing traditions, which are integral to its identity. The hard work invested in the red clay soils is a testament to the values that form the foundation of the winery. These soils, a defining feature of the village, play a crucial role in the quality of the grapes, with the sun's rays reflecting off the red earth to enhance the ripening process. Grenache and Carignan are the local grape varieties central to the region, with Carignan being particularly esteemed at Celler Masroig. Carignan is seen as the cornerstone of the wines produced here, embodying the wisdom and depth that come with age. Over time, this grape variety matures, focusing on the finer details and delivering a more refined character, demonstrating that patience and hard work truly yield great results. Celler Masroig remains deeply connected to the land, maintaining strong ties to the traditions and quality that define its products. The commitment to these values is reflected in every bottle, offering customers not just wine, but a connection to the rich heritage of the region.