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About Winedering

Winedering is the international wine tourism marketplace, founded in Italy in 2016 by Denis Seghetti and Stefano Tulli.

Our story

The idea was born in California, where one of our co-founders watched travelers struggle to choose a winery to visit out of the hundreds available. Every estate had a different website, a different booking flow, and very few of them spoke the traveler's language.

In 2016, back in Italy, Stefano Tulli and Denis Seghetti put their two backgrounds together (international tourism on one side, digital product and engineering on the other) and started building Winedering: a vertical marketplace where anyone could discover an authentic wine experience and book it online in a few minutes.

The marketplace grew through the pandemic by staying close to the wineries. It then earned a partnership with Smartbox and a place at the Runway Innovation Hub acceleration program in San Francisco, a recognition that took our small Italian team to Silicon Valley.

Today Winedering covers wine regions across Italy, France, Spain, Portugal, Germany and beyond, with a catalogue curated experience by experience and never auto-aggregated.

Why travelers trust us

A marketplace built around real wineries, real travelers, and a few principles we don't compromise on.

Hand-picked, never auto-aggregated

Every winery and every experience on Winedering is reviewed by our team before going live. No bots scraping listings from third parties.

Direct relationships with wineries

We work directly with each winery and tour operator. When you book through us you are booking the real place, not a reseller of a reseller.

Secure prepaid bookings

You pay only when the winery confirms availability. Most experiences allow free cancellation, and the exact policy is shown on every experience page before checkout.

Multilingual customer support

Our team supports you in English, Italian, French, Spanish, and German, before, during, and after your booking.

Verified reviews from real travelers

Reviews on Winedering come from people who actually booked the experience, not from anonymous accounts.

Flexible gift vouchers

Give a wine experience as a gift voucher: the recipient picks the winery, the date, and the people they want to share it with.

What our wine travelers say

Real stories from people who actually booked an experience on Winedering.

Wonderful
Kristina Krawzow
May 5, 2026
Silves, Faro, Portugal
5

Wonderful

We were given a very warm welcome despite our being late ❤️ Just the sight of the long table under the olive tree between all the little trees and vines took our breath away. It was a dreamlike atmosphere. The antipasti and the food were very delicious and the wines were very high-quality, also well-paired with the food. The tour was interesting and informative. We felt very comfortable and found everyone super friendly and kind. Thank you very much for this beautiful experience
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Great experience!
Elania Pieragostini
May 5, 2026
Montefalco, Umbria, Italy
5

Great experience!

We had a lovely afternoon with Tiziana. Weather was amazing and we enjoyed looking around the vineyard. Dishes were great and cooked at the moment. Wine selection was very interesting and we enjoyed the variety of them. Napolini is a special place. Highly recommend!
A beautiful experience
Marco Frezzotti
May 5, 2026
Valdobbiadene, Veneto, Italy
5

A beautiful experience

The winery is really very well-kept and the description of the farm and their way of working is very interesting. You can feel the love and passion they put into their work. The tasting was very interesting and fun (as well as very good!), I highly recommend this experience.
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Great experience
graham orsbourn
May 5, 2026
N. S. da Vila, N. S. do Bispo e Silveiras, Évora, Portugal
5

Great experience

Loved this winery tour. Staff were amazing, well informed and engaged. We were able to geek out to our hearts content. Root grafting was the highlight, wines were brilliant, history and future of the vineyard looks great
Tasting for 3
Laurie Perez
May 5, 2026
Ceret, Languedoc-Roussillon-Midi-Pyrenees, France
5

Tasting for 3

Excellent tasting with original wines and a passionate person.
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Fantastic
Martina Canevari
May 5, 2026
Pienza, Tuscany, Italy
4

Fantastic

It was a very beautiful experience. As soon as we arrived, we were welcomed by Martina and her mom, who told us their story up to the present day (I admire Martina's courage). After that, we first saw the olive groves and then the vineyards and lastly the small cellar. In all three situations, Martina explained all the various production steps in simple words and made me feel at home. Lastly, the tasting of 4 wines accompanied by small dishes prepared by her mom. Excellent wines, excellent and admirable quality as it is only organic. Furthermore, the winery is in a beautiful location and everything is accompanied by a beautiful view. I would recommend it!
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Tasting for two
Emilia Budau
May 4, 2026
La Morra, Piedmont, Italy
5

Tasting for two

Winery visit and tasting of 6 wines. Delightful experience.
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Special experience
Sarah Klassen
May 4, 2026
Trecase, Campania, Italy
5

Special experience

This was an amazing expertise. I am gluten free and everything was totally seamless and delicious; I didn't miss out on anything. It was so delicious, interesting, informative, and felt like a special, custom, one-on-one experience!!! Recommended for all.

Read all reviews

The founders

Two backgrounds, one marketplace.

Denis Seghetti

Co-founder & Chief Digital Officer

Co-founder of Winedering with 17+ years designing and building digital products, e-commerce platforms, and SEO/SEM strategies. At Winedering he leads engineering, product, and digital marketing.

LinkedIn

Stefano Tulli

Co-founder

Co-founder of Winedering, Tourism Economics graduate, and former US-market tourism representative for Italy. He founded a tour operator in central Italy and now oversees the tourism side of Winedering: supplier relationships, destinations, and partnerships.

LinkedIn

Mission and values

Winedering exists because authentic wine experiences deserve a window onto the world that is as direct as possible, between the people who make wine and the people who travel to taste it.

We defend small wineries, family-run estates, and independent guides who would never make it onto a generic travel marketplace. Their stories, their hands, their land: that is the experience travelers come for, and that is what we curate.

Discovery, not aggregation. Authenticity, not volume. We would rather list one winery less than list one we have not personally checked.

Get in touch

Legal entity: Winedering Srl, Viale Treviri 89, 63100 Ascoli Piceno (AP), Italy

Send us a message

Frequently asked questions

Quick answers about Winedering and how booking works.

▸ What is Winedering?
Winedering is the international wine tourism marketplace, founded in Italy in 2016 by Denis Seghetti and Stefano Tulli. We connect travelers with hand-picked wine tastings, vineyard tours, food tours, and cooking classes across Europe.
▸ Where is Winedering based?
Winedering Srl is headquartered in Ascoli Piceno, Italy, and serves wine travelers across Europe.
▸ Who founded Winedering?
Winedering was co-founded in 2016 by Denis Seghetti and Stefano Tulli to make wine tourism easier to discover and book online.
▸ How does booking on Winedering work?
Browse experiences, choose a date and number of guests, and complete a secure online booking. You only pay once the winery confirms availability.
▸ What happens if I need to cancel?
Most experiences on Winedering offer free cancellation up to a few days before the date. The exact policy is shown on every experience page before checkout.
▸ Are gift vouchers refundable?
Winedering gift vouchers are valid for booking any compatible experience until their expiration date. Refund eligibility depends on local consumer law.
▸ Does Winedering sell wine?
No. Winedering does not sell bottles of wine. Winedering is a wine tourism marketplace: we sell experiences at the winery, such as tastings, vineyard tours, food tours, and cooking classes.
▸ Is Winedering legitimate and safe to book on?
Yes. Winedering is operated by Winedering Srl, an Italian company founded in 2016 and based in Ascoli Piceno. Bookings are prepaid through a secure payment flow, and the winery must confirm availability before any charge is finalised.
▸ What countries and wine regions does Winedering cover?
Winedering covers wine regions across Italy, France, Spain, Portugal, Germany, and beyond, including well-known destinations such as Tuscany, Piedmont, Bordeaux, Champagne, La Rioja, and the Douro Valley. The catalogue is curated experience by experience, not auto-aggregated.
▸ What languages does Winedering support?
The Winedering website and customer support team work in English, Italian, French, Spanish, and German, so you can browse, book, and get help in your own language before, during, and after your trip.

Find your fit on Winedering

A different next step depending on who you are.

Wine travelers

Find authentic wine tastings, vineyard tours, and cooking classes near you or at your next destination.

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Wineries and tour operators

Sell your wine tastings and tours to international travelers. Free to join, no monthly fees.

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Travel bloggers, wine writers, and influencers earn commissions on every booking they generate.

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