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About Winedering

Winedering is the international wine tourism marketplace, founded in Italy in 2016 by Denis Seghetti and Stefano Tulli.

Our story

The idea was born in California, where one of our co-founders watched travelers struggle to choose a winery to visit out of the hundreds available. Every estate had a different website, a different booking flow, and very few of them spoke the traveler's language.

In 2016, back in Italy, Stefano Tulli and Denis Seghetti put their two backgrounds together (international tourism on one side, digital product and engineering on the other) and started building Winedering: a vertical marketplace where anyone could discover an authentic wine experience and book it online in a few minutes.

Year after year, more travelers keep choosing Winedering. From zero visitors in 2016 to millions a year today, the marketplace counts over 52,900 wine experiences booked and gifted, 10,400 verified traveler reviews, and 6,631 hand-picked wine tastings and winery visits. Along the way, our small Italian team earned a spot in the Runway Innovation Hub acceleration program in San Francisco — and with it, a foothold in Silicon Valley.

Today Winedering covers wine regions across Italy, France, Spain, Portugal, Germany and beyond, with a catalogue curated experience by experience and never auto-aggregated.

Why travelers trust us

A marketplace built around real wineries, real travelers, and a few principles we don't compromise on.

Hand-picked, never auto-aggregated

Every winery and every experience on Winedering is reviewed by our team before going live. No bots scraping listings from third parties.

Direct relationships with wineries

We work directly with each winery and tour operator. When you book through us you are booking the real place, not a reseller of a reseller.

Secure prepaid bookings

You pay only when the winery confirms availability. Most experiences allow free cancellation, and the exact policy is shown on every experience page before checkout.

Multilingual customer support

Our team supports you in English, Italian, French, Spanish, and German, before, during, and after your booking.

Verified reviews from real travelers

Reviews on Winedering come from people who actually booked the experience, not from anonymous accounts.

Flexible gift vouchers

Give a wine experience as a gift voucher: the recipient picks the winery, the date, and the people they want to share it with.

What our wine travelers say

Real stories from people who actually booked an experience on Winedering.

Unforgettable experience in Genzano
Alessia Cosimi
May 11, 2026
Nemi, Latium, Italy
5

Unforgettable experience in Genzano

We were thrilled by the excellent tasting and by the enthusiasm, expertise, and excellent products of the owners of this family business who made us feel... like family. We will definitely spread the word! Alessia and Andrea
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Great wine, food & talk experience
Matteo Bombelli
May 11, 2026
Due Carrare, Veneto, Italy
5

Great wine, food & talk experience

The experience is very direct and real: the host will present you a lot of wine produced by himself, with great pancetta, soppressa and cheese of the surrounding area. All while having a very nice talk about wine and food.
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Amazing Vineyard Tour & Wine Tasting Experience
Lory Bruyant
May 11, 2026
Greve in Chianti, Tuscany, Italy
5

Amazing Vineyard Tour & Wine Tasting Experience

We had an amazing time during the vineyard tour and wine tasting in Italy! Everything was perfect from start to finish. The guide was incredibly kind, welcoming, and passionate, which made the experience even more enjoyable. We learned a lot about the vineyard and the wines while having such a lovely moment. The wine tasting was excellent and the atmosphere was beautiful. We would definitely recommend this experience to anyone visiting Italy!
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Enchanting location with a view of the lake
Valentina Spaggiari
May 11, 2026
Lazise, Veneto, Italy
5

Enchanting location with a view of the lake

A pleasant light lunch experience with wine tasting. The place is truly beautiful, quiet and with a spectacular view of the lake. The knowledgeable and kind staff accompanied us through the experience. The choice of accompanying cicchetti was also excellent (more abundant than what I expected from the photos). Winedering is always a guarantee!
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A Beautiful and Memorable Wine Tasting Experience
Murat Yuceulug
May 11, 2026
Greve in Chianti, Tuscany, Italy
5

A Beautiful and Memorable Wine Tasting Experience

We recently enjoyed a wonderful wine tasting experience paired with delicious food, and everything was excellent from start to finish. The setting was beautiful, quiet, and peaceful, creating the perfect atmosphere to relax and enjoy the wines. The staff were all polite, knowledgeable, and very informative throughout the tasting. Every wine was impressive, and we especially loved the Furbaco , so fresh, light, and easy to drink that it felt almost dangerous! The Gran Reserve had a more complex character as recommended, especially suited for pairing with cheese, but it was still incredibly smooth and enjoyable even on its own. We enjoyed the experience so much that we ended up buying several wines and other products to take home.
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Excellent experience!
Luisina Dealbera
May 10, 2026
Rovereto, Trentino-Alto Adige, Italy
5

Excellent experience!

Thanks to Patrizia's professionalism and her knowledge, they made the experience excellent. Wine selection according to what we were interested in.
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A pleasant discovery
Mariagrazia Lombardi
May 10, 2026
Lazise, Veneto, Italy
5

A pleasant discovery

Pleasant tasting with special wines and a tasting of the excellent oil of their own production. Kindness and professionalism, combined with a passion for their work. An absolutely recommended experience.
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Sesta di Sopra
Mauro Urbini
May 10, 2026
Montalcino, Tuscany, Italy
4

Sesta di Sopra

Interesting visit to the Sesta di Sopra winery, Montalcino. Family-run, vineyards in the middle of the woods.
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The founders

Two backgrounds, one marketplace.

Denis Seghetti

Denis Seghetti

Co-founder & Chief Digital Officer

Co-founder of Winedering with 17+ years designing and building digital products, e-commerce platforms, and SEO/SEM strategies. At Winedering he leads engineering, product, and digital marketing.

LinkedIn
Stefano Tulli

Stefano Tulli

Co-founder

Co-founder of Winedering, Tourism Economics graduate, and former US-market tourism representative for Italy. He founded a tour operator in central Italy and now oversees the tourism side of Winedering: supplier relationships, destinations, and partnerships.

LinkedIn

Mission and values

Winedering exists because authentic wine experiences deserve a window onto the world that is as direct as possible, between the people who make wine and the people who travel to taste it.

We defend small wineries, family-run estates, and independent guides who would never make it onto a generic travel marketplace. Their stories, their hands, their land: that is the experience travelers come for, and that is what we curate.

Discovery, not aggregation. Authenticity, not volume. We would rather list one winery less than list one we have not personally checked.

Get in touch

Legal entity: Winedering Srl, Viale Treviri 89, 63100 Ascoli Piceno (AP), Italy

Send us a message

Frequently asked questions

Quick answers about Winedering and how booking works.

▸ What is Winedering?
Winedering is the international wine tourism marketplace, founded in Italy in 2016 by Denis Seghetti and Stefano Tulli. We connect travelers with hand-picked wine tastings, vineyard tours, food tours, and cooking classes across Europe.
▸ Where is Winedering based?
Winedering Srl is headquartered in Ascoli Piceno, Italy, and serves wine travelers across Europe.
▸ Who founded Winedering?
Winedering was co-founded in 2016 by Denis Seghetti and Stefano Tulli to make wine tourism easier to discover and book online.
▸ How does booking on Winedering work?
Browse experiences, choose a date and number of guests, and complete a secure online booking. You only pay once the winery confirms availability.
▸ What happens if I need to cancel?
Most experiences on Winedering offer free cancellation up to a few days before the date. The exact policy is shown on every experience page before checkout.
▸ Are gift vouchers refundable?
Winedering gift vouchers are valid for booking any compatible experience until their expiration date. Refund eligibility depends on local consumer law.
▸ Does Winedering sell wine?
No. Winedering does not sell bottles of wine. Winedering is a wine tourism marketplace: we sell experiences at the winery, such as tastings, vineyard tours, food tours, and cooking classes.
▸ Is Winedering legitimate and safe to book on?
Yes. Winedering is operated by Winedering Srl, an Italian company founded in 2016 and based in Ascoli Piceno. Bookings are prepaid through a secure payment flow, and the winery must confirm availability before any charge is finalised.
▸ What countries and wine regions does Winedering cover?
Winedering covers wine regions across Italy, France, Spain, Portugal, Germany, and beyond, including well-known destinations such as Tuscany, Piedmont, Bordeaux, Champagne, La Rioja, and the Douro Valley. The catalogue is curated experience by experience, not auto-aggregated.
▸ What languages does Winedering support?
The Winedering website and customer support team work in English, Italian, French, Spanish, and German, so you can browse, book, and get help in your own language before, during, and after your trip.

Find your fit on Winedering

A different next step depending on who you are.

Wine travelers

Find authentic wine tastings, vineyard tours, and cooking classes near you or at your next destination.

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Wineries and tour operators

Sell your wine tastings and tours to international travelers. Free to join, no monthly fees.

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Content creators and affiliates

Travel bloggers, wine writers, and influencers earn commissions on every booking they generate.

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