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About Winedering

Winedering is the international wine tourism marketplace, founded in Italy in 2016 by Denis Seghetti and Stefano Tulli.

Our story

The idea was born in California, where one of our co-founders watched travelers struggle to choose a winery to visit out of the hundreds available. Every estate had a different website, a different booking flow, and very few of them spoke the traveler's language.

In 2016, back in Italy, Stefano Tulli and Denis Seghetti put their two backgrounds together (international tourism on one side, digital product and engineering on the other) and started building Winedering: a vertical marketplace where anyone could discover an authentic wine experience and book it online in a few minutes.

Year after year, more travelers keep choosing Winedering. From zero visitors in 2016 to millions a year today, the marketplace counts over 60,000 wine experiences booked and gifted, 12,400 verified traveler reviews, and 6,778 hand-picked wine tastings and winery visits. Along the way, our small Italian team earned a spot in the Runway Innovation Hub acceleration program in San Francisco — and with it, a foothold in Silicon Valley.

Today Winedering covers wine regions across Italy, France, Spain, Portugal, Germany and beyond, with a catalogue curated experience by experience and never auto-aggregated.

Why travelers trust us

A marketplace built around real wineries, real travelers, and a few principles we don't compromise on.

Hand-picked, never auto-aggregated

Every winery and every experience on Winedering is reviewed by our team before going live. No bots scraping listings from third parties.

Direct relationships with wineries

We work directly with each winery and tour operator. When you book through us you are booking the real place, not a reseller of a reseller.

Secure prepaid bookings

You pay only when the winery confirms availability. Most experiences allow free cancellation, and the exact policy is shown on every experience page before checkout.

Multilingual customer support

Our team supports you in English, Italian, French, Spanish, and German, before, during, and after your booking.

Verified reviews from real travelers

Reviews on Winedering come from people who actually booked the experience, not from anonymous accounts.

Flexible gift vouchers

Give a wine experience as a gift voucher: the recipient picks the winery, the date, and the people they want to share it with.

What our wine travelers say

Real stories from people who actually booked an experience on Winedering.

Beautiful experience
Nicole Rengel
November 5, 2026
San Gimignano, Tuscany, Italy
5

Beautiful experience

It was a lovely experience and a nice atmosphere, everyone was very kind, good organization, and the wine tasting was very educational. Mrs. Rika explained the tasting to us in a very professional way and we liked it a lot, thank you very much ❤️
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Relax and flavors
Guido Gaeta
November 5, 2026
La Morra, Piedmont, Italy
4

Relax and flavors

Our experience at this winery was very pleasant. It is one of the highest points in the Langhe and enjoys a beautiful view. The winery is very beautiful and welcoming, as is its staff. Excellent wine pairing with the platter (for those who purchase it).
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Excellent
Pilar Lanaro
November 5, 2026
Santa Marinha e Sao Pedro da Afurada, Porto, Portugal
5

Excellent

We had a great experience; the girl who served us was very good. Both the wines and the chocolates were flavorful.
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Well-deserved break
Isadora Nepi
November 5, 2026
Belvedere Ostrense, The Marches, Italy
5

Well-deserved break

It was a wonderful food and wine experience. We had a great time at the estate.
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Amazing!
Paula Ahlgrimm
November 5, 2026
Teolo, Veneto, Italy
5

Amazing!

I would recommend this to anyone, as a date or family activity. The owners were so nice and welcoming, and the wine and food were delicious. They even made everything vegetarian upon prior request.
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Olive Harvest at Casa Relvas
Linda Pomerleau
November 4, 2026
Selmes, Beja, Portugal
5

Olive Harvest at Casa Relvas

João recently guided us through the olive oil operations at Casa Relvas. The tour, João and the wonderful lunch and wine and olive oil tastings were everything and more than we anticipated. All in all, it was a great experience!
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Enchanting experience at the mother winery of Falanghina
Katya Colonna
November 4, 2026
Sant'Agata de' Goti, Campania, Italy
5

Enchanting experience at the mother winery of Falanghina

We were incredibly happy with this experience. The winery is ancient, underground, 16 meters below! We were welcomed by the owner, and the visit was extremely interesting. We have visited several wineries until now, but this one is truly special. The wines were delicious, in fact we bought a few bottles to take home.
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Fantastic experience
Antonio Criscuolo
November 4, 2026
Tramonti, Campania, Italy
5

Fantastic experience

A fantastic historical and food and wine tour accompanied by Agostino. We had a wonderful time and are completely satisfied. I highly recommend it for couples and groups of friends.
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Read all reviews

The founders

Two backgrounds, one marketplace.

Denis Seghetti

Denis Seghetti

Co-founder & Chief Digital Officer

Co-founder of Winedering with 17+ years designing and building digital products, e-commerce platforms, and SEO/SEM strategies. At Winedering he leads engineering, product, and digital marketing.

LinkedIn
Stefano Tulli

Stefano Tulli

Co-founder

Co-founder of Winedering, Tourism Economics graduate, and former US-market tourism representative for Italy. He founded a tour operator in central Italy and now oversees the tourism side of Winedering: supplier relationships, destinations, and partnerships.

LinkedIn

Mission and values

Winedering exists because authentic wine experiences deserve a window onto the world that is as direct as possible, between the people who make wine and the people who travel to taste it.

We defend small wineries, family-run estates, and independent guides who would never make it onto a generic travel marketplace. Their stories, their hands, their land: that is the experience travelers come for, and that is what we curate.

Discovery, not aggregation. Authenticity, not volume. We would rather list one winery less than list one we have not personally checked.

Get in touch

Legal entity: Winedering Srl, Viale Treviri 89, 63100 Ascoli Piceno (AP), Italy

Send us a message

Frequently asked questions

Quick answers about Winedering and how booking works.

▸ What is Winedering?
Winedering is the international wine tourism marketplace, founded in Italy in 2016 by Denis Seghetti and Stefano Tulli. We connect travelers with hand-picked wine tastings, vineyard tours, food tours, and cooking classes across Europe.
▸ Where is Winedering based?
Winedering Srl is headquartered in Ascoli Piceno, Italy, and serves wine travelers across Europe.
▸ Who founded Winedering?
Winedering was co-founded in 2016 by Denis Seghetti and Stefano Tulli to make wine tourism easier to discover and book online.
▸ How does booking on Winedering work?
Browse experiences, choose a date and number of guests, and complete a secure online booking. You only pay once the winery confirms availability.
▸ What happens if I need to cancel?
Most experiences on Winedering offer free cancellation up to a few days before the date. The exact policy is shown on every experience page before checkout.
▸ Are gift vouchers refundable?
Winedering gift vouchers are valid for booking any compatible experience until their expiration date. Refund eligibility depends on local consumer law.
▸ Does Winedering sell wine?
No. Winedering does not sell bottles of wine. Winedering is a wine tourism marketplace: we sell experiences at the winery, such as tastings, vineyard tours, food tours, and cooking classes.
▸ Is Winedering legitimate and safe to book on?
Yes. Winedering is operated by Winedering Srl, an Italian company founded in 2016 and based in Ascoli Piceno. Bookings are prepaid through a secure payment flow, and the winery must confirm availability before any charge is finalised.
▸ What countries and wine regions does Winedering cover?
Winedering covers wine regions across Italy, France, Spain, Portugal, Germany, and beyond, including well-known destinations such as Tuscany, Piedmont, Bordeaux, Champagne, La Rioja, and the Douro Valley. The catalogue is curated experience by experience, not auto-aggregated.
▸ What languages does Winedering support?
The Winedering website and customer support team work in English, Italian, French, Spanish, and German, so you can browse, book, and get help in your own language before, during, and after your trip.

Find your fit on Winedering

A different next step depending on who you are.

Wine travelers

Find authentic wine tastings, vineyard tours, and cooking classes near you or at your next destination.

Start exploring

Wineries, wine bars, tour operators and local guides

Sell your own wine experiences on Winedering, in five languages, to travelers and to the travel trade.

Become a supplier

Travel, hospitality and event professionals

Travel agencies, tour operators, distributors, hotels, MICE and corporate planners, and content creators: offer our wine experiences to your clients.

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