From wine region to wine tourism destination
Winedering Travel Lab is our wine tourism consultancy. Since 2015 we have built and sold winery experiences for travellers, agencies and tour operators, and we put that experience to work for municipalities, tourism boards, consortia, wine roads and wineries.
Why work with us
We see real demand every day
We know what travellers book and what agencies and tour operators ask for, because we sell it. That is where our advice starts.
We take you all the way to the market
We do not stop at the plan: we have a sales channel to travellers and to the Italian and international travel trade.
An international network
Destinations, travel companies and partners in Italy and abroad that we can put you in touch with.
From strategy to bookings
Vision, product, people and market: one team from start to finish, and every project built around you.
On the ground
Site visits, one-to-one meetings and workshops with wineries and local businesses: decisions taken together, not plans left on a shelf.
Free to sell where you want
What we build stays yours. Selling through Winedering is an option, never an obligation.
Who we work with
For public bodies, consortia and wine roads, the first step is a destination diagnosis: an analysis of the current offer, meetings with wineries and local businesses, and a comparison with the demand we see, ending in a report and a proposed plan. For a winery, it is a check-up of its hospitality, with an action plan.
Municipalities
Give visitors a reason to come all year round, and get wineries, accommodation providers and other local businesses working together.
First step: a destination diagnosis.
Tourism boards and destination organisations
One wine tourism offer for the whole destination, not a list of wineries.
First step: a destination diagnosis.
Wine consortia
Your appellation, from the wine in the glass to a place to visit.
First step: a destination diagnosis.
Wine roads and business networks
From a list of members to a tourism offer that agencies and travellers book.
First step: a destination diagnosis.
Wineries and wine groups
More visits, well-defined experiences, and staff ready for international guests and the travel trade.
First step: a check-up.
How it works
A free 30-minute call
We get to know you and your goals, and tell you whether and how we can help.
An agreed plan
Goals, scope, timing, cost and indicators, written down and approved by you before we start.
Work on the ground, results measured
Analysis, one-to-one meetings and workshops, support in putting things into practice, and regular reports on what is changing.
What we do
Vision
A tourism identity and a long-term strategy: who you are, who you are for, what you offer and in which markets.
Product
Experiences, itineraries and packages with clear prices and terms, for travellers and for the travel trade.
People and networks
Practical training for the people who welcome guests and sell experiences, exchanges with other destinations, and fam trips for agencies and tour operators.
Market
Digital tools to promote and sell the offer, trade fairs and projects abroad, and indicators to measure the results.
Continue with a social account