Puglia Pop

Winery in Itria Valley, Salento, Murge

About the Winery

At Puglia POP sea, land, and culture become wine: we break the mould, taste the excitement. Our wine tastings, just like the bottles of wine, don’t follow the rules; instead, they attempt to rewrite them. We lead you through a journey of landscapes, scents, and flavours, which tell the story of our land, Puglia. Along with our wines, we have selected gastronomic products that represent small businesses and great traditions. We support local producers who, despite the challenges, are a real cultural stronghold. For centuries, wine and food have illustrated the warmth at the table and laughter among friends. We uphold this spirit for those whom we welcome to Puglia Pop.

About the Wines

RICCIO - Verdeca 

Classification: Verdeca Valle D’Itria PGI
Grapes: 100% Verdeca
Tasting notes: Bright straw yellow with slight greenish hues.
On the nose, it reminds of green apple, medlar and pears, followed by hints of bergamot, lychee and pineapple in addition to pleasant floral hints of elder and hawthorn.
There is also a herbaceous note of rosemary and sage and a slightly almond undertone in the finish.
The taste is very delicate, gentle and citrusy. The freshness is striking but well balanced with a hint of karst mineral. Excellent dynamic and juicy on the palate with a slightly savoury finish.
Production area: Martina Franca (TA).
Alcohol content by: volume 12.5%

Notes from the winemaker: The grapes are carefully selected.
During alcoholic fermentation, the grapes also are subject to maceration on the skins; then pressing is carried out for the correct fermentation process and the extraction of the organic compounds from the skins, fundamental both for the aromatic profile of the wines and for their ageing.

TRIGLIA - Negroamaro Salento Wine 
Classification: Negroamaro Salento PGI
Grapes: 100% Negroamaro
Tasting notes: Its pomegranate pink colour is unique.
On the nose, it is extra elegant with hints of fruit and cherry, strawberries, raspberries and pink grapefruit added into a floral contest of dog rose and red geranium on a balsamic backdrop.
On the palate, it is fresh, juicy and with a fruity balance, marked by a long fresh-acidic tone embellished by a gentle touch of savoury notes.
Pervasive finish pleasantly bitter.
Production area: Martina Franca – San Giorgio Jónico (TA)
Alcohol content by: volume 12.5%
Notes from the winemaker: The grapes are carefully selected.
During alcoholic fermentation, the grapes are also subjected to maceration on the skins. Then, pressing is carried out for the correct development of the fermentation and the extraction of the organic compounds from the skins, fundamental both for the aromatic profile of the wines and for their ageing.

FICO - Susumaniello Salento Wine 

Classification: Susumaniello Salento PGI
Grapes: 100% Susumaniello
Tasting notes: Bright ruby red colour. On the nose, it is engaging, rich in fruity fragrance of blackberries, currants, and strawberries with hints of plum and cherry intertwined with touches of graphite and aromatic herbs, ebon, and cocoa.
On the palate, the taste is fresh and pulpy on smooth and persuasive tannins, displaying elegance and a velvety texture, with an excellent structure. The finish has satisfyingly long and pleasant nuances.
Production area: San Giorgio Jónico / Martina Franca (TA)
Alcohol content: 13.5%
Notes from the winemaker: Fermentation takes place using natural methods, thanks to local yeasts; maceration lasts from 3 to 5 weeks, depending on the characteristics of the grape variety and the vintage. After racking, the wine remains in Barriques for 6 months.

LUMINARIA - Primitivo di Manduria

Classification: Primitivo di Manduria PDO
Grapes: 100% Primitivo di Manduria
Tasting notes: Deep ruby red colour
On the nose, it offers nuances of ripe fruit such as raspberry, blackcurrant and underbrush aromas, hints of plum and cherry wrapped in a sweet note of ripe morello cherry with notes of chocolate, coconut and coffee.
On the palate, it is rich and very concentrated with spicy notes enhanced by a consistent presence of very sweet tannins.
A lively, powerful, elegant, and expressive wine.
Production area: Sava – Manduria (TA)
Alcohol content: 13.5%
Notes from the winemaker: Fermentation takes place using natural methods, thanks to local yeasts; maceration lasts from 3 to 5 weeks, depending on the characteristics of the grape variety and the vintage. After racking, the wines are transferred into 2.25 hectolitres barriques.

Services

  • Wireless Free
  • Parking Free
  • Airport Bus
  • Wine Sale
  • Pet Friendly

Book an Experience

Thumbnail The Place To Be  - Livin’ la Valle d’Itria by PugliaPOP
Apulia, Brindisi, Ostuni - (Itria Valley, Salento, Murge) 3 Hours Min 1, Max 20
5 (5 Reviews)
From €25
Thumbnail The First Taste – Between Trulli and Vines by Puglia Pop in Valle D'Itria
Apulia, Brindisi, Ostuni - (Itria Valley, Salento, Murge) 1 Hour 30 Minutes Min 1, Max 20
New
From €45
Thumbnail The Journey – Wine Tasting at Puglia Pop Winery in Valle D'Itria
Apulia, Brindisi, Ostuni - (Itria Valley, Salento, Murge) 2 Hours 30 Minutes Min 1, Max 30
5 (1 Review)
From €75
Thumbnail A Picnic in the Vineyard at Puglia Pop in Valle D'Itria
Apulia, Brindisi, Ostuni - (Itria Valley, Salento, Murge) 2 Hours 30 Minutes Min 1, Max 20
5 (1 Review)
From €95

User Reviews (7)

Veronica
8 months on Winedering
· March 3, 2026
An experience to repeat
Our experience took place on a Saturday afternoon, there were 3 of us, and we were all fully satisfied.
The location is very well-kept, with excellent choice in the details, plus there are projects that in the coming months will see the place improve considerably, especially in the summer, a time when we will surely return to repeat the experience.
The staff is attentive, helpful and friendly, even though it was just us we felt at ease from the first moment.
Excellent wine quality, all our tastings were very much enjoyed, in fact on the next occasion we will opt for the full tasting.
Highly recommended
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Reply from Puglia Pop
Grazie mille per le belle parole, è stato un piacere accogliervi e condividere il pomeriggio con voi.
Vi aspettiamo.

James
1 year on Winedering
· September 11, 2025
Relaxing and lovely
Very nice experience I was expecting an overcrowded tour but it’s was just me and my partner alone and then we had a picnic area set up in the middle of vineyard with lovely food and wine. Very nice date
I would go for the picnic experience if you was going to come here
Reply from Puglia Pop
Thank you so much for your kind words! We’re delighted to hear that you enjoyed the peaceful picnic in the vineyard and that it made for a special date. We’d love to welcome you back again soon for another vineyard escape!
João
1 year on Winedering
· September 10, 2025
Amazing experience
My husband and I had an amazing experience at Puglia Pop. Not only were the wines outstanding, but the pairings were made with very local, high-quality products that truly brought out the best in them. The grounds were a perfect balance of traditional local style and modern design. The owner and staff were also extremely kind and welcoming. I would definitely recommend it and will come back when in Puglia.
Reply from Puglia Pop
Thank you so much for your wonderful words! We’re delighted to hear that you and your husband enjoyed the wines, pairings, and the atmosphere at Puglia Pop. We take great pride in showcasing the best of our local products and combining tradition with a modern touch, so it means a lot that you appreciated it. We look forward to welcoming you back whenever you return to Puglia!
Andrea
1 year on Winedering
· August 30, 2025
Top experience!
Everything perfect. An experience to do again in a heartbeat. Excellent products, perfect hospitality and food of sublime quality. A beautiful journey that seemed almost like a dream from beginning to end.
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Debora
1 year on Winedering
· August 23, 2025
Interesting
Very nice and interesting experience.
Hospitality and service are the pride and joy of this winery, which needs no great introduction regarding the excellent wine!
Thank you
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Reply from Puglia Pop
Grazie di cuore, siamo davvero felici che vi siate trovati bene… vi aspettiamo presto di nuovo!
Daniela
1 year on Winedering
· August 8, 2025
Top Puglia!
I booked a tasting tour and the experience far exceeded my expectations. Luca accompanied us into his world of quality wines and excellent artisanal products with professional preparation and unparalleled friendliness. In addition to the mastery of the food and wine pairings, what undoubtedly made the tasting unique were the charming location,
the comfortable atmosphere, the genuine passion of the guys, and the memorable crostino of Laterza bread with minced black pork lard. I highly recommend the Puglia Pop company and hope to return soon.
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Roberta
1 year on Winedering
· August 6, 2025
surprising
Friendly, welcoming and super professional staff, a wonderful place and excellent quality of wine and food. Excellent value for money. I will come back!
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Reply from Puglia Pop
Grazie di cuore Roberta!