Cantina Mir

MIR was born from an intuition of Guglielmo Zito, founder and leader of the project.

Among the primary objectives, the creation of a family business, rooted in the territory, in which to personally commit oneself following every phase of the supply chain: the MIR micro-winery is developed around an ancient structure from 1860 in Locorotondo, on whose upper floor, sales and tastings take place, and in whose basements the refinement, in amphora and tonneau, of the MIR Valle D'Itria wines takes place: limited editions with unique characteristics and created to acquire value over time.

At the base of the winemaking activity: a constellation of small plots of land specifically chosen for each type of winemaking, personally cared for by Guglielmo Zito himself, in synergy with the technical consultancy of Simone Santoro and through constant reference to the traditional wisdom preserved by the vine growers present in the Itria Valley.

“The goal is to obtain personality by optimizing the aging in the bottle as much as possible.”

Our wines are “healthy”, they rest, they are not in a hurry, they are proud of what they are, like our plants and our territory, and this is because we preserve their nature and culture.

The renowned native grapes have found in the soil of the Itria Valley a combination of unique characteristics: the red, clayey earth of Salento is here interspersed with typical karst stone, which collects night-time humidity from the atmosphere, due to the temperature range, releasing it to benefit the aromatic and organoleptic properties of the grapes.